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By Nick Penev ยท June 23, 2026 ยท Curated by George's Blog
โ ๏ธ ๐ฌ๐ผ๐โ๐ฟ๐ฒ ๐จ๐๐ถ๐ป๐ด ๐๐ ๐๐ถ๐ธ๐ฒ ๐๐โ๐ ๐ฎ๐ฌ๐ฎ๐ฐ
Most Amazon sellers are using AI completely wrong.
They're treating it like a smarter chatbot.
Ask a question.
Get an answer.
Paste in another report.
Repeat tomorrow.
And while that's helpful, it's not where the real advantage is anymore.
The biggest shift in 2026 isn't AI-generated answers.
It's AI-powered workflows.
Think about Amazon PPC.
Every week you're pulling reports, analyzing search terms, checking bids, hunting for wasted spend, and figuring out what to test next.
The problem?
Those tasks never stop.
They either consume hours of your week or get pushed down the priority list.
The brands pulling ahead aren't running those processes manually anymore.
They're building repeatable AI workflows that execute the same analysis faster, more consistently, and with better decision-making.
That's where Agentic AI changes the game.
Instead of asking AI for help, you build systems that help you.
My partner Chris Rawlings and the Sophie Society Co. team are breaking down exactly how they're doing this during the AI Amazon PPC Challenge (June 29 โ July 3).
They'll cover everything from finding wasted spend and optimizing bids to building campaigns faster and turning PPC data into stronger creative decisions.
Considering they manage over $5M/month in PPC spend, it's worth paying attention.
๐ If you want in thenย secure your place at the AI Amazon PPC Challenge here: https://lnkd.in/e4xvvfuv