2000 Hero images test with firstmovr. Amazon, Target, Walmart.
By Oliver Bradley · June 18, 2026 · Curated by George's Blog
2000 Hero images test with firstmovr. Amazon, Target, Walmart.
(aka the ENDCAPS PDP awards)
Only 3% passed.
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The REAL HEROES did 4 things:
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1. Declutter
2. Flat design
3. Critical text passed APCA contrast
4. Critical text passed Cambridge Visual Clarity
Designed for screen.
Glance-readable on mobile.
Designed for humans in fast scroll.
The other 97%? Too much clutter. Poor contrast. Tiny text. Unreadable at thumbnail.
If shoppers can't read it, they scroll past.
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