You won't fail on Amazon because of the algorithm.
By Ant Finch · June 18, 2026 · Curated by George's Blog
You won't fail on Amazon because of the algorithm.
You'll fail because you keep avoiding the actions that are uncomfortable to make.
The price increase you haven't implemented because the conversation feels risky. The sku's you haven't killed because they've always been part of the range.
The ad campaigns you haven't paused even though they underperform.
The promo SOA you keep agreeing because saying no feels harder than saying yes.
These aren't Amazon problems. They're yours..and whilst they're being put off, it's costing you margin.
What actions are you avoiding right now?
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