PERFORM KEYWORD RESEARCH NOW
By Will Haire · June 18, 2026 · Curated by George's Blog
PERFORM KEYWORD RESEARCH NOW
Prime Day isn't the time to discover your best keywords.
⤷ It's the time to capitalize on them.
Review your Search Term Reports from the last 60 days and identify high-converting search terms that aren't being targeted as exact matches.
→ Then add them now.
New campaigns need time to build impression share and gather momentum.
Keywords added two weeks before Prime Day have a chance to gain traction.
⤷ Keywords added the day before probably won't.
Prime Day preparation isn't just about budgets and deals.
→ Give your campaigns enough runway to perform when traffic peaks.