The 80/20 rule Amazon agencies won't tell you about.
By Adam Weiler · June 18, 2026 · Curated by George's Blog
The 80/20 rule Amazon agencies won't tell you about.
After $550 million in managed sales, here's the truth:
80% of agency work falls into two buckets:
→ High impact for you, high effort for them
→ Low impact for you, high effort for them
Guess which one fills most retainers?
The busy work. The "keeping lights on" stuff.
Because it's easier to justify hours than results.
Here's how to audit your agency relationship:
1️⃣ Ask: "What are our 3 highest-impact initiatives right now?"
2️⃣ Request: "Show me last month's time allocation by project"
3️⃣ Challenge: "Which activities directly moved revenue?"
If they can't answer clearly...
You're paying for motion, not progress.
Real agencies focus resources where they multiply revenue.
Not where they multiply billable hours.
What percentage of your agency's time is spent on revenue-driving activities vs. maintenance?