Before Prime Day hits, reset your bids.
By Elizabeth Greene · June 18, 2026 · Curated by George's Blog
Before Prime Day hits, reset your bids.
I've seen it in accounts over and over..
a keyword sitting at $10, $12, sometimes higher, with zero impressions.
Nobody meant for it to get there.
It happens gradually.
You increase a bid to break through.
Nothing happens.
You increase it again.
Still nothing.
Repeat until that bid is completely disconnected from reality.
Then traffic spikes.
And suddenly that keyword is getting clicks.
At $10 a pop.
...not a fun day to look at your dashboard.
Here's the fix we run before any major shopping event:
Calculate what a reasonable starting bid should actually be based on the product's conversion rate and target ACoS.
Not vibes.
Math.
Flag every bid that has scaled past that threshold and reset it.
That's it.
Proactive, not reactive.
The accounts that bleed ad spend during Prime Day aren't unlucky.
They just didn't do this.
What's your Prime Day bid prep look like?