A few quarters back, a seller client of mine was on the brink of pulling their c
By Michael Erickson Facchin ยท June 15, 2026 ยท Curated by George's Blog
A few quarters back, a seller client of mine was on the brink of pulling their computer accessories line from Amazon. They were stuck in a brutal retail price war, shaving off pennies just to fight for the Buy Box against hundreds of identical listings. They were exhausted, and the margins were practically microscopic.
Then something weird happened. A single corporate buyer bypassed the retail chaos and ordered ๐๐ ๐ฐ๐ข๐ซ๐๐ฅ๐๐ฌ๐ฌ ๐ฆ๐ข๐๐ in one single go. No back-and-forth haggling, no individual shipping headaches. Just one clean, massive bulk order.
That was the wake-up call. We realized we were fighting for scraps in the retail sandbox when we should have been rolling out the red carpet for corporate clients.
The secret weapon we activated that very afternoon? The ๐๐ฆ๐๐ณ๐จ๐ง ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐ซ๐ข๐๐ tag. If youโre a Professional Seller, you need to stop scrolling and set this up right now.
When a verified corporate buyer logs into their Amazon Work account, the entire interface transforms. They don't just see the standard retail price. They get an exclusive badge that says "Business Price" alongside a helpful popup: "Exclusive pricing offered to Amazon Business customers."
๐ค What Exactly is an Amazon Business Price?
It is a special, discounted price visible ๐จ๐ง๐ฅ๐ฒ to registered B2B (Business-to-Business) buyers - like corporations, schools, healthcare organizations, and procurement agents. Regular retail shoppers browsing on their personal accounts will never even know it exists.
Why this changes the game:
โข As we experienced, businesses don't buy just one mouse they buy dozens to fit out an entire office department or school lab.
โข The unique badge immediately captures the attention of procurement officers who are strictly instructed to look for corporate savings.
โข Even a tiny discount activates the "exclusive deal" trigger. It proves to the buyerโs accounting department that they are utilizing their corporate perks.
How to set it up in 3 easy steps:
1. Log into Amazon Seller Central, go to ๐๐ง๐ฏ๐๐ง๐ญ๐จ๐ซ๐ฒ, ๐๐๐ง๐๐ ๐ ๐๐ง๐ฏ๐๐ง๐ญ๐จ๐ซ๐ฒ. Click ๐๐๐๐๐๐๐๐๐๐๐ in the top right corner and ensure the "Business Price" column is checked so it shows up on your dashboard.
2. In the ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐ซ๐ข๐๐ field right next to your standard product price, input an amount that is slightly lower than your retail price. Click ๐๐๐ฏ๐.
3. Click the ๐ด๐๐ ๐๐ข๐๐๐ก๐๐ก๐ฆ ๐๐๐ ๐๐๐ข๐๐ก๐ link right below your new price. Here, you can set tiered corporate discounts (e.g., ๐ต๐ข๐ฆ 10+ ๐๐๐ก 5% ๐๐๐, ๐ต๐ข๐ฆ 50+ ๐๐๐ก 10% ๐๐๐).
If you sell office supplies, electronics, industrial tools, or anything that can be consumed by a business, this feature isn't just an option - it's mandatory strategy.
Stop leaving B2B money on the table for your competitors to scoop up. Flip the switch on your Business Prices today and watch your average order value scale up.