Some of the best brands aren't built from market research.
By Will Haire · June 13, 2026 · Curated by George's Blog
Some of the best brands aren't built from market research.
⤷ They're built from firsthand experience with a problem.
In this case, an elite athlete training for endurance events couldn't find a fuel source that worked for her.
So she asked a simple question:
Why can't performance nutrition taste good?
That question led two sisters, one a food scientist and the other Canada's first female decathlete, to create a functional chocolate energy bar for active people who want both taste and performance.
What started as a personal challenge eventually became a growing consumer brand.
In this episode of Selling on Giants, host Will Haire sits down with Kristyn Carriere, co-founder of 7 Summits Snacks, to discuss the journey from personal frustration to product innovation and brand growth.
🎙️Listen to the full episode: https://lnkd.in/eGbfnWzG
https://lnkd.in/efGuSK5m