My team and I have cracked AEO on Amazon
By Noah Wickham · June 13, 2026 · Curated by George's Blog
My team and I have cracked AEO on Amazon
It's simpler than everyone thinks
For years the algorithm focused on traditional SEO, we published the playbook that became near industry standard
Amazon's shift toward intent-based SEO and Alexa for Shopping changed the game
After months of testing across client accounts, we have a working ranking framework for the factors that actually move the needle, and the ones that don't
Ignore any SaaS claiming to "track your Rufus ranking"
We tested all of them
The data is fake, Amazon doesn't expose Rufus rank to any third party, and the tools quoting numbers are guessing
I recorded a video walking through the ranking factors and how to write listing copy that wins on intent without breaking what already works for SEO
Comment ALEXA and I'll send you the link, plus our full SOP when it drops