Before you pause anything for Prime Day..
By Elizabeth Greene · June 13, 2026 · Curated by George's Blog
Before you pause anything for Prime Day..
read this. 👇
Most sellers pause campaigns to control spend heading into the event.
We don't pause.
We soft pause.
There's a difference..
and it shows up when you try to bring campaigns back.
A hard-paused campaign is off.
Completely dark.
And in our experience, restarting it never feels quite the same.
Performance lags.
The algorithm needs time to recalibrate.
You lose momentum at exactly the wrong moment.
A soft-paused campaign has a $1–$3 daily budget.
Technically active.
Still in the auction.
Just restricted to almost nothing.
That tiny budget keeps the campaign warm.
When you open it back up the recovery is faster, cleaner, and more predictable.
So if you have high-ticket products, or anything you want to quiet down in the days before Prime Day:
Don't hit pause.
Drop the budget to $3. $5.
Something that stops the spend without killing the campaign entirely.
Small distinction.
Real difference in what happens after.
Prime Day is four days.
What you do before it matters just as much as what you do during it.