š¦· Today I received fake teeth in the mailā¦
By Lauren Livak Gilbert Ā· June 13, 2026 Ā· Curated by George's Blog
š¦· Today I received fake teeth in the mailā¦
No this post is not the start of a horror movie š¤£
In addition to fake teeth I received mouth tape and several slips from the post office telling me that I owed customs fees. After a very confused few minutes and talking to ChatGPT, I discovered it was likely part of a brushing scam.
For those unfamiliar, a brushing scam happens when a seller creates fake orders using someone elseās name and address so they can generate a āverified purchaseā and leave positive reviews for themselves.
The irony? As brands race to optimize for AI search, and agentic commerce weāre still fighting some of the same fundamental challenges weāve always had:
š¹ Can consumers trust what theyāre seeing?
š¹ Are reviews authentic?
š¹ Is product information accurate?
š¹ Can buyers confidently make decisions?
One of the reasons autonomous shopping hasnāt taken off is the trust factor of handing over your credit card to an agent.
As AI increasingly becomes the intermediary between brands and consumers, trust signals become even more important. If fake reviews can influence humans, imagine the impact they can have on AI systems that use online content to inform recommendations.
Organizations still need to focus on brand building to create trustworthy, verifiable, high-quality product experiences that both humans and machines can rely on.
Also, if anyone needs fake teeth for Halloween I got you šš¦·