Things I never hear from vendors but should.
By Ant Finch · June 13, 2026 · Curated by George's Blog
Things I never hear from vendors but should.
What's our true net margin on this ASIN?
Not the gross. Not the contribution. After Coop, freight, chargebacks, ad spend and damage allowance.....The real number. The one that tells you whether the product is worth selling on Amazon at all.
Should we actually run this promotion?
Not can we.
Not Amazon asked us to.
Should we.
Does it drive incremental volume or move demand forward at our expense?
Does the margin stack up after the discount and the Coop funding?
What happens to daily rate of sale when it ends?
What are we doing about that chargeback root cause?
If the same deduction is landing every quarter, the dispute process isn't working. The labelling is wrong. Something upstream is broken and nobody has owned fixing it.
The questions that don't get asked in vendor meetings are usually the ones that matter most.
What question does your Amazon team need to start asking?
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🚀 I help Amazon vendors increase their margins by 5-20% in 90 days.