Most Amazon sellers don't lose Prime Day on Prime Day. They lose it 90 days befo
By Brandon Young · June 12, 2026 · Curated by George's Blog
Most Amazon sellers don't lose Prime Day on Prime Day.
They lose it 90 days before.
Every year I watch sellers scramble at the last minute trying to solve inventory shortages, pricing issues, and advertising problems that should have been addressed months earlier.
Prime Day preparation starts long before the event.
You should already be thinking about:
• Expected sales lift
• Inventory positioning
• Pricing strategy
• Keyword expansion
• Campaign scaling
• Margin protection
One of the most overlooked mistakes is pricing.
If your product price is too low 30 days before Prime Day, Amazon may require such a significant discount that profitability disappears.
That's not a growth strategy.
That's just transferring money from your business to Amazon.
The best operators understand that Prime Day is not about generating the highest revenue number.
It's about growing market share, increasing ranking, and doing it while maintaining healthy margins.
Every decision made 30, 60, and 90 days before the event has a direct impact on what happens during and after Prime Day.
The sellers who consistently win aren't reacting.
They're planning.
What is the biggest Prime Day mistake you see sellers make year after year?
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