AUDIT CAMPAIGN STRUCTURES BEFORE PRIME DAY Amazon's AI-powered ad tools are beco
By Will Haire · June 11, 2026 · Curated by George's Blog
AUDIT CAMPAIGN STRUCTURES BEFORE PRIME DAY
Amazon's AI-powered ad tools are becoming more aggressive with budget allocation and bid automation.
Before Prime Day, audit which campaigns are automated versus manually controlled and make sure appropriate guardrails are in place.
For example, review budget limits, bidding rules, and frequency caps where available. https://lnkd.in/e-jf7b-h
A clear campaign structure becomes even more important during high-traffic events.
One effective framework is to separate campaigns into four buckets:
• Branded terms
• Competitor targeting
• Category/broad keywords
• Retargeting
Structure creates control.
⤷ A disorganized ad account can make it difficult to identify what's driving results when Prime Day auction pressure increases.