I would have permanently paused a good target....if I didnt have Helium 10 Ads.
By Bradley Sutton · June 11, 2026 · Curated by George's Blog
I would have permanently paused a good target....if I didnt have Helium 10 Ads.
In one of my accounts, i had a rule that i set up that if something gets 25+ clicks in 60 days and no sales, to suggest to pause it. As you can see, this target had 33 clicks, and so i decided to negative match it thanks to the Helium 10 Suggestion.
But, i ALSO have another rule that if for some reason AFTER I pause a target, the unlikely scenario of in the next few days due to attribution window, somehow i DO get a sale for that target attributed, then i get another suggestion to ENABLE the target back.
Thats what happened for this keyword "gothic shower cutain." 3 days after i paused it, a sale from someone who had clicked before I paused it went through. So thanks to this rule, i was able to enable this keyword target that might have been lost forever if I didnt use this feature in Helium 10 😀