I get asked a lot how I avoid burnout and the honest answer is I don't - just go
By Sophie Miller · June 9, 2026 · Curated by George's Blog
I get asked a lot how I avoid burnout and the honest answer is I don't - just got better at planning for it 👋 ad
nobody really talks about what it costs to work in an industry that runs on creativity and expects you to produce it on demand, forever, regardless of how full the tank is.
→ my job is to be interesting - not occasionally, not when inspiration strikes, but constantly.
→ the algorithm doesn't care that I'm tired.
→ there's no clear end to the working day when your job lives on your phone.
→ and as marketers, we're expected to be culturally plugged in at all times - trends don't wait until you're ready.
so I stopped trying to outrun it and started building around it instead.
I plan before I need them rather than after I've already hit the wall, and I accept that work life balance in a job like mine (running a business, a community, and a creator brand simultaneously) is never going to be consistent and that's ok - some weeks are heavier than others and the goal isn't to make them all equal, it's to make sure the lighter ones actually exist, finding the small things that fill the cup back up (AKA. reading all 5 ACOTAR books in 18 days, I'm now 3 books into Throne of Glass and taking fantasy series recommendations please and thank you)
taking June off public posting is the most recent version of that. not falling apart - just doing the maths in advance.
alas, I don't have it all figured out (not even a fraction of it) so I'm v excited to hear how Zaria Parvez does it in her upcoming webinar with Sprout Social, Inc. Social on 30th June at 4pm BST.
Zaria is the Head of Social at DoorDash, previously grew Duolingo's TikTok from 50k to 17M followers. she's going to be talking about the difference between healthy ambition and burnout, how boundaries can actually support your career growth rather than slow it down, and how to protect your creativity while still delivering meaningful results.
so, everything I need to hear right now.
🔗 see you there: https://lnkd.in/eK-TZC-V
#SproutSocialPartner