Foster's Lager. I'm not going to debate whether real Australians drink it. (I gr
By Oliver Bradley · June 8, 2026 · Curated by George's Blog
Foster's Lager.
I'm not going to debate whether real Australians drink it.
(I grew up in Sydney. I have opinions. But that's not the point today.)
Today's point is this:
To make beer easier to drink, you need to make it easier to buy.
And to make it easier to buy on a smartphone, you need to make the critical text readable in fast scroll, at a tiny 16mm thumbnail.
Foster's Lager 18x 440ml.
The original hero image? Failed glance-readability.
The Neem redesign? Passed.
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Certified "Glance Readable" by RHINO AI.
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Here's what we fixed:
→ Brand name: Readable at thumbnail
→ Pack size: 18x visible at a glance
→ Volume: 440ml clear without zooming
The 4Ws (Brand, Format, Variant, Size) - all readable in 400 milliseconds.
Zero squinting. No pinch and zoom. No guessing what's in the box.
Readability drives Revenue.
We've proven it. We test for it.
We deliver measurably superior creative for the Digital Shelf.
Even the Australians have to admit - it's now easier to read.
So here's my question:
When you're scrolling through Tesco or ASDA on your phone, do you actually read the hero image? Have you bought the wrong pack size of your favourite lager based on a poor thumbnail?
Drop your answer below.