Most teams speak Amazon. I translate images. The C-suite hears conversion. Becau
By Aaron Moore · June 7, 2026 · Curated by George's Blog
Most teams speak Amazon.
I translate images.
The C-suite hears conversion.
Because images on Amazon
are not “creative.”
They are click-through.
They are trust.
They are conversion.
They are revenue.
Here is the translation:
Main Image
“Would you click…
or keep scrolling?”
You have about one second
to win the tap.
A/B Testing
“Opinion leaves.
Data decides.”
One image gets defended.
One image gets paid.
Click-Through Rate
“Did the image earn attention…
or disappear in search?”
No click.
No sale.
Mobile First
“Can a customer understand it
from three feet away?”
Because most shoppers
are holding a phone.
Carousel Image #2
“Did we answer size…
before they ask?”
Dimensions reduce hesitation.
Carousel Image #3
“Can they feel the scale…
without touching the product?”
A banana should not be required.
Usage Images
“Can they see themselves
using it?”
Confused customers do not buy.
Big Text Overlays
“Can they read it
without squinting?”
Tiny text is invisible text.
Feature Callouts
“Did we explain
why it matters?”
Features inform.
Benefits convert.
Voice of the Customer
“Are customers complaining
about something the images
should have explained?”
Returns usually leave clues.
I do not just optimize images.
I remove friction before customers ever read a bullet.
Solo Amazon Operator.
You play. I operate.