Offsite Isn’t Broken. You’re Just Doing It Wrong. Good session with Danone Danon
By Todd Hassenfelt · June 4, 2026 · Curated by George's Blog
Offsite Isn’t Broken. You’re Just Doing It Wrong.
Good session with DanoneDanone, ChicoryChicory, Walmart ConnectWalmart Connect, and moderator Lisa JohnstonLisa Johnston at Path to Purchase InstitutePath to Purchase Institute Retail Media Summit 2026.
Key topics discussed:
Brands need to align internally on what they actually want to accomplish. Inconsistent KPIs depending on which department you are dealing with.
Organization operating models need to change to really align budgets and incentives.
Industry focuses too much on activity metrics vs outcome metrics.
#retailmedia #unlearning #decisions