🔥🧨 15 brutal #Amazon truths that you probably haven't heard from anyone else:
By Martin Heubel · June 4, 2026 · Curated by George's Blog
🔥🧨 15 brutal #Amazon truths that you probably haven't heard from anyone else:
1. There are no shortcuts to success on Amazon 1P.
2. Never break the following rule: Gross Margin > Net PPM.
3. A 3P/hybrid approach won't solve your pricing problem on Amazon.
4. Stop trying to trick customers into paying more for a product on Amazon than anywhere else. It won't work.
5. Amazon won't accept your cost increase if you don't help them stabilise Net PPM.
6. Focus on the basics before anything else.
7. You already lost if you don't know your ASIN-level profitability.
8. Don't invest in trade terms you don't understand.
9. Review your Amazon sales and margin developments weekly.
10. Relationships with your Vendor Manager only get you so far. Start connecting with Amazon's leadership teams.
11. AI will help you automate broken processes. Use it wisely.
12. Build defensive sales strategies to protect your sales (rank) during difficult annual negotiations.
13. If you can't control your distribution, you can't control prices on Amazon.
14. Multipacks are not exclusive products. Amazon will price-match them to the single unit. Stop trying to trick customers.
15. Use data in any conversation with Amazon. No data = no leverage.
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👉 What else would you add?
💠Let me know in the comments!
#amazonvendor #amazonstrategy