The biggest risk to your Amazon margin isn't Amazon. It's not the algorithm. It'
By Ant Finch · June 4, 2026 · Curated by George's Blog
The biggest risk to your Amazon margin isn't Amazon.
It's not the algorithm.
It's not your competition.
It's not even your terms.
It's having a team managing a £10m+ Amazon business without a clear understanding of the commercial model it stands on.
I see it lots...clever people running campaigns, managing POs, dealing with chargebacks all doing the right things operationally.
But...
Nobody is tracking margin.
Nobody is connecting Ad spend to net margin return.
Nobody is watching CRaP risk.
Nobody who could walk into AVN tomorrow and defend a position with numbers.
Amazon vendor management is complex and most teams are never given the framework to see the full commercial picture.
The businesses that consistently improve margin have teams who understand how to make money on Amazon, not just how to operate on the platform.
----
🚀 I help Amazon vendors increase their margins by 5-20% in 90 days.