One week ago, I asked 1P vendors to share how their 2026 AVN with #Amazon played
By Martin Heubel ยท June 3, 2026 ยท Curated by George's Blog
One week ago, I asked 1P vendors to share how their 2026 AVN with #Amazon played out.
The responses so far confirm what many of you have been telling me privately:
Vendor Managers pushed harder on Net PPM, delisted more aggressively, and escalated faster than in previous cycles.
We're still collecting responses.
๐ฆ๐ผ ๐ถ๐ณ ๐๐ผ๐'๐๐ฒ ๐ฐ๐น๐ผ๐๐ฒ๐ฑ ๐๐ผ๐๐ฟ ๐ฎ๐ฌ๐ฎ๐ฒ ๐๐ฉ๐ก ๐ฎ๐ป๐ฑ ๐ต๐ฎ๐๐ฒ๐ป'๐ ๐๐ฎ๐ธ๐ฒ๐ป ๐ฝ๐ฎ๐ฟ๐ ๐๐ฒ๐, ๐๐ต๐ถ๐ ๐ถ๐ ๐๐ผ๐๐ฟ ๐ฟ๐ฒ๐บ๐ถ๐ป๐ฑ๐ฒ๐ฟ.
A few of the questions we're exploring:
๐ Where are Vendor Managers applying the most pressure?
๐ Which investment asks are coming up most often?
๐ How are funding demands shifting compared to last year?
๐ And where are vendors holding firm vs. conceding?
I'll share a deep dive about the survey results here on LinkedIn over the coming weeks.
It's completely anonymous and takes less than 5 minutes: https://lnkd.in/eRv-Udks
#amazonvendor #amazonstrategy