We audited an 8-figure Amazon brand last month. Their campaigns had been running
By Michael Erickson Facchin · June 3, 2026 · Curated by George's Blog
We audited an 8-figure Amazon brand last month.
Their campaigns had been running for years.
Managed by experienced people. Reviewed regularly. Generating sales.
And we still found major PPC issues in the first 30 minutes.
Not tiny optimizations. Structural problems quietly wasting budget every single day:
→ Auto campaigns with no negative keywords
→ Broad and exact campaigns targeting the same search terms and competing against each other
→ Bids that hadn’t been adjusted in months
→ Budget allocation disconnected from actual conversion timing
→ Multiple ASINs grouped together despite completely different performance profiles
→ Search term harvesting inconsistencies
→ Campaign structures that made optimization harder instead of easier
None of this happened because the team was careless.
It happened because Amazon PPC accounts accumulate complexity over time.
Campaigns evolve.
New products get added.
Targets stack up.
Old settings stay active longer than they should.
Without a consistent review process, structural debt builds quietly in the background.
That’s why we created the Amazon PPC Checklist.
It’s the same framework we use when auditing accounts — from smaller brands to large-scale sellers managing significant ad spend.
The checklist walks through the core areas that most often impact performance:
✓ Campaign structure health
✓ Match type separation
✓ Negative keyword coverage
✓ Bid optimization review
✓ Search term harvesting process
✓ Budget pacing and scheduling
✓ Listing-to-keyword alignment
✓ Placement and targeting checks
✓ And more
The goal isn’t just finding mistakes.
It’s creating a repeatable system that keeps campaigns efficient as accounts grow.
Run through it once a month and you’ll almost always uncover something worth fixing.
Comment “CHECKLIST” below and I’ll send you the Amazon PPC Checklist.