Prime Day officially in June My theory of them moving all events earlier is comi
By Noah Wickham · June 3, 2026 · Curated by George's Blog
Prime Day officially in June
My theory of them moving all events earlier is coming true
Spring Big Deals day at the end of Q1
Prime day at the end of Q2
Fall Deals Event at the end of Q3
BF/CM in Q4
Amazon wants to control each quarter with one deal event
They realized that events too closely packed lessens overall value
This was writing on the wall