If your PPC workflow looks like this: Open Campaign Manager. Lower bids. Raise b
By Elizabeth Greene · June 3, 2026 · Curated by George's Blog
If your PPC workflow looks like this:
Open Campaign Manager.
Lower bids.
Raise bids.
Close Campaign Manager.
Repeat next week.
You’re probably not alone.
And you probably do not have a bid problem.
You have a system problem.
My newsletter dropping today breaks down the bid optimization framework I use to structure campaigns, simplify decisions, and avoid random optimizations.
Because changing bids is easy.
Knowing which bids to change, when to change them, and why.. is the hard part.
Subscribe before it goes live today.
Link in the comments to subscribe👇