There is a difference between what's being Discussed vs what's getting Done! Tod
By Todd Hassenfelt · June 2, 2026 · Curated by George's Blog
There is a difference between what's being Discussed vs what's getting Done!
Today's Stratably report, titled Amazon DSP: What Brands are Actually Doing, is worth a read to see the difference between how DSP, Amazon Marketing Cloud, and AI in Retail Media are being executed by Brands vs the perception of the headlines and talk tracks.
They surveyed 95 consumer brands, ran a peer share group, hosted an AI-on-DSP webinar session and revisited their 2026 State of Retail Media data to see if those things were true.
One of the key findings, which should make investors wonder if data is the issue or decision-making ability at CPGs, is AMC adoption is shallow four years in: 37% don’t use it or aren’t sure how, and even brands that have dug in struggle to turn its outputs into decisions they’d actually make differently.
Their report also covers where AI agents are starting to close the manual gap, the structural reason DSP gets neglected, and a self-assessment worksheet to benchmark your own program against the data.
Stratably subscribers get the full report and if you haven't subscribed yet, it is worth the investment.
#stratably #Amazon #decisions
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