Your Amazon business probably looks healthier than it is. Vendor Central is buil
By Ant Finch · June 2, 2026 · Curated by George's Blog
Your Amazon business probably looks healthier than it is.
Vendor Central is built to show you sales, not margin (not yours anyway).
Definitely not the real cost of what you're doing with Amazon.
I see that a majority of vendors are running their business on incomplete numbers.
Gross revenue that looks strong while margin reduces.
Coop commitments tied up in a vendor agreement nobody's modelled recently.
Ad spend growing every quarter to defend positions that were never that profitable. Chargebacks landing as deductions that get reconciled but never fixed once and for all.
The business feels like it's working because the top line is moving, but profitability never lies and vendors only find out what's really happening when they sit down and build the numbers from scratch.
That's usually the most uncomfortable conversation I have with a new client.
When did you last calculate your true net margin on Amazon....by ASIN, after everything is deducted?
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🚀 I help Amazon vendors increase their margins by 5-20% in 90 days.