Amazon may be testing or reintroducing an older version of the Amazon’s Choice b
By Will Haire · May 28, 2026 · Curated by George's Blog
Amazon may be testing or reintroducing an older version of the Amazon’s Choice badge format
→ The exact ranking keyword appears directly next to the badge.
That may sound like a small UI change, but these small changes often matter.
The bigger point: marketplace changes rarely happen in isolation.
Have you seen this appear in your category yet?