More budget is the answer to exactly one problem: You have the right strategy an
By Elizabeth Greene · May 28, 2026 · Curated by George's Blog
More budget is the answer to exactly one problem:
You have the right strategy and not enough fuel.
If the structure is wrong,
more budget means:
— ACoS climbs faster
— The wrong keywords get more impressions
— Your ranking campaigns get cannibalized by efficiency campaigns competing for the same budget
— You pull back. Sales drop. Repeat.
More spend doesn't fix the foundation.
It just makes the cracks louder.
→ Build the structure. Then add fuel.