"This has been the most thorough process ever. 6 calls with them so far... they
By Adam Weiler · May 28, 2026 · Curated by George's Blog
"This has been the most thorough process ever.
6 calls with them so far... they wanted to chat with two references."
My sales guy said this about a prospect.
And honestly?
I loved hearing it.
Because sophisticated Amazon brands are done getting burned by agencies.
They're tired of:
→ Promises that don't deliver
→ Account managers who disappear
→ Strategies that sound good but don't work
So they're doing deeper due diligence.
Multiple audit calls.
Reference checks.
Meet-the-team sessions.
The days of winning business on a single sales call are ending.
Brands want to see your processes, meet your team, and talk to happy clients.
If you can't handle that level of scrutiny...
You're not ready for million-dollar accounts.
But if you can?
Those thorough brands become your best long-term clients.
How prepared are you for a 6-call vetting process?