I was on the My Wife Quit Her Job podcast this week and got to go deep on someth
By Daniela Anavitarte Bolzmann ⚡ · May 27, 2026 · Curated by George's Blog
I was on the My Wife Quit Her Job podcast this week and got to go deep on something I talk about constantly with brands.
Most Amazon listings are not underperforming because of bad products.
They're underperforming because the content was built for a different channel.
We work with seven and eight-figure brands that have full in-house teams, real budgets, and great DTC creative. And they're still making the same mistake: dropping Shopify assets onto Amazon without rethinking the strategy.
Amazon is not a second screen for your website. It's a completely different selling environment and it requires a different lens.
In this episode, Steve and I walk through:
The exact framework we use for main images (including how something as subtle as the angle of a product or a hand entering the frame can change click-through rate entirely)
How we use review data from Voc.ai to build creative briefs and prioritize the questions shoppers actually need answered before they buy
The Premium A+ content unlock that most Seller Central brands don't know about yet — and that some Vendor Central brands are paying $500K a year to access
Why dwell time on your listing matters more than most sellers realize
And the results we've actually seen: up to 547% increase in orders from image optimization, 990% from title testing, and 1,080% from A+ content
If you sell on Amazon, this one is worth an hour of your time. Give it a listen here: https://lnkd.in/e5sWNTiN