2026 AVNs with #Amazon felt different. Vendor Managers doubled down on Net PPM t
By Martin Heubel · May 27, 2026 · Curated by George's Blog
2026 AVNs with #Amazon felt different. Vendor Managers doubled down on Net PPM targets, delisted unprofitable selection, and escalated negotiations faster than ever before.
At the same time, vendor margins remain under pressure. A surge in crude oil and other input costs led to price increases, which Amazon did not want to pass on easily.
But most of what we know about this cycle is still anecdotal.
So I've partnered with Stratably to change that.
We're running a survey to capture the pulse of 2026 AVNs.
A few of the questions we're exploring:
👉 Where are Vendor Managers applying the most pressure?
👉 Which investment asks are coming up most often?
👉 How are funding demands shifting compared to last year?
👉 And where are vendors holding firm vs. conceding?
If you've closed your 2026 AVN, leave your feedback below. It's completely anonymous and takes less than 5 minutes: https://lnkd.in/eW3ErhMa
#amazonvendor #amazonstrategy