Fun fact: Roughly a third of Amazon shoppers never use the search bar. They find
By Elizabeth Greene · May 27, 2026 · Curated by George's Blog
Fun fact:
Roughly a third of Amazon shoppers never use the search bar.
They find a product.
Browse the related carousels.
Compare on detail pages.
Click around.
Every single one of those placements..
"Similar brands,"
"Related products,"
"Sponsored"
widgets on PDPs is an ad placement.
And the only way to appear there is product targeting or auto campaigns.
If you're running exact match only,
you are invisible to a third of the market.
Your competitor isn't.