Amazon just turned the traffic up. Memorial Day event is live. Impressions are r
By Elizabeth Greene · May 26, 2026 · Curated by George's Blog
Amazon just turned the traffic up.
Memorial Day event is live.
Impressions are rising.
Shoppers are browsing.
And most brands aren't ready for what that means.
Here's the play this week:
→ Watch your CTR closely. Higher traffic doesn't always mean better buyers.
→ Flag which products are picking up organic momentum.
→ Note where ACoS spikes.. that's a bidding problem waiting to compound.
This data matters beyond Monday.
Prime Day is weeks away.
The brands that dominate it aren't guessing on keywords and bids.
They're using May to confirm what works.
Memorial Day is a free stress test before the biggest event of the year.
Run it like one.
What's your current TACoS heading into this traffic spike?