Everyone’s obsessed with AI tools right now. Claude. MCP. Rufus. COSMO. But here
By Elizabeth Greene · May 25, 2026 · Curated by George's Blog
Everyone’s obsessed with AI tools right now.
Claude.
MCP.
Rufus.
COSMO.
But here’s the problem nobody wants to admit:
Most Amazon brands are trying to scale PPC accounts that were never built to scale in the first place.
More spend doesn’t fix broken structure.
It just hides the problem for a little longer.
That’s exactly what I’ll be talking about during this upcoming event hosted by SellerMate.
My session:
Scale Smarter: Diagnosing Your Amazon PPC Before You Spend More
Because too many brands are increasing budgets while their account efficiency quietly gets worse.
Higher spend.
Higher TACoS.
More wasted search terms.
More overlap.
More campaigns fighting each other.
Then everyone blames “competition.”
Most of the time, the issue is inside the account.
Excited to join an incredible lineup of operators and founders..
This isn’t another surface-level webinar filled with recycled PPC advice.
It’s real operators sharing what’s actually changing inside Amazon right now, and how brands need to adapt before they fall behind.
If your PPC feels harder to scale lately, you’re not imagining it.
Amazon changed.
Customer behavior changed.
Visibility distribution changed.
Your advertising strategy has to evolve with it.
Link to register in the first comment.👇