Wrapping up two days of #Accelerate26 here in Salt Lake City. As with any confer
By Martin Heubel · May 24, 2026 · Curated by George's Blog
Wrapping up two days of #Accelerate26 here in Salt Lake City.
As with any conference these days, AI dominated the talks. But alongside sessions on global marketplace expansion, cross-channel management, and agentic commerce, I had the privilege of delivering my keynote on the changing landscape of #Amazon Vendor Central.
Zooming in on how 1P brands must prepare for a future in which Amazon continues to prioritise its own bottom line.
The key takeaways?
👉 Amazon won't relax its profit ambitions anytime soon
👉 Protecting your margins isn't unlocked through shortcuts
👉 Price transparency has become Amazon's top priority
👉 Vendors must evolve their portfolio and pricing strategies
👉 Real change requires effort at both leadership and executional level
It's been also a genuine pleasure connecting and reconnecting with so many familiar faces from our industry, among them Don “eCommerce” Brett, Eric Smith, Daren Garcia and Andrew Hamada.
Thank you for having me and until next time!
#amazonvendor #amazonstrategy #accelerationsummit