‼️ ⚠️ If a past buyer landed on your storefront today, how many scrolls before t
By Dbolzmann · May 21, 2026 · Curated by George's Blog
‼️ ⚠️ If a past buyer landed on your storefront today, how many scrolls before they found what they came for?
The biggest mistake brands make is designing their storefront to convince shoppers or making it look "premium." That's not the job.
Shoppers on your storefront aren't browsing. They're intentional. They already know your brand, so they're there to go deeper, find the right product, or confirm they made the right call buying from you.
Which means the question isn't "how do I make them buy?"
It's "how do I make it easy for them to find what they came for?"
Here's what that shift looked like for @Covermates.
Before, everything lived on one page. No clear categories, no obvious path, just a shopper left to figure it out alone — and most won't. The after gave every shopper a clear path the moment they landed. Outdoor covers, indoor storage, vehicle covers, each in their own section, one click away from wherever they started.
So go back to your storefront. How many scrolls did it take? Save this as your starting point for your next storefront brief.
And if you want to know what gaps exist in your category specifically, DM me — our mini audits are the place to start.
♻️ Repost for the Amazon brand in your network spending on aesthetics when their shopper just needs a shelf. Follow @DanielaBolzmann for more on Amazon creative that converts.