Should you accept bulk buy requests in #Amazon Vendor Central? ✅ Yes, if you mus
By Martin Heubel · May 21, 2026 · Curated by George's Blog
Should you accept bulk buy requests in #Amazon Vendor Central?
✅ Yes, if you must forward sell-in.
❌ No, if you care about your bottom line.
Here's why:
- Amazon will order the volumes anyway (at full price)
- You reveal that you have room for cost price reductions
- Bulk order discounts materialise in Net PPM YoY
- Vendor Managers will ask you to repeat them
- You weaken your leverage in AVNs
Internally, bulk buys are easy to justify.
They grow sell-in.
They help hit quarterly targets.
They align nicely with bonus structures.
But they rarely hold up under a full-year margin view.
If you care about profitability, these decisions shouldn’t sit with sales teams alone. They need CFO-level scrutiny.
I’ve broken this down in more detail here:
👉 https://lnkd.in/ef7kMzQn
#amazonvendor #amazonstrategy