B2B buyers don't switch off their human brains when they open LinkedIn ππ₯± AD t
By Sophie Miller Β· May 20, 2026 Β· Curated by George's Blog
B2B buyers don't switch off their human brains when they open LinkedIn ππ₯± AD
they still want to be entertained, surprised, and given a reason to come back, and 81% of B2B CMO's believe video accelerates sales cycles compared to every other format, so the question isn't whether video matters..
it's whether you're using it in a way that actually builds an audience or just filling a content calendar, with less "meet the team" and boring brand films, and more recurring host series, customer mini-docs, and behind-the-scenes of how the work gets made.
tag a creator or brand who's video strategy you admire, and check out LinkedIn for Marketing for more!
#LinkedInMarketing #B2BMarketing