Most founders spend months perfecting their brand message. Chasing the right wor
By Ben Leonard · May 20, 2026 · Curated by George's Blog
Most founders spend months perfecting their brand message.
Chasing the right words. The right tone. The right positioning.
And then wonder why people aren't buying.
Your customers aren't reading your copy. They're skimming it in between meetings, on the toilet, half-watching Netflix.
Write for that person.
Not your English teacher.