Most Amazon sellers think they need a new strategy. They need better execution.
By Adam Weiler · May 20, 2026 · Curated by George's Blog
Most Amazon sellers think they need a new strategy.
They need better execution.
Just had a brand come back to us after 6 months with another agency.
Same story I hear every week...
"We tried 3 different strategies. Nothing worked. Our ACoS is still terrible."
Here's what really happened:
They had a solid foundation. Good product. Decent listings.
But zero follow-through on the details.
→ PPC campaigns set up once, never optimized
→ Listing images uploaded, never A/B tested
→ Inventory planning done quarterly, not weekly
We're starting them with ONE listing optimization.
Not a complete overhaul. Not a new strategy.
Just dialed execution on what they already had.
Because after $550M in Amazon sales, I've learned this:
Perfect strategy with poor execution = failure
Good strategy with relentless execution = domination
What's killing your Amazon growth — strategy or execution?