Last week, we hosted our Pacvue + Amazon Japan Hackathon winners Itsumo at our S
By Melissa Burdick · May 19, 2026 · Curated by George's Blog
Last week, we hosted our Pacvue + Amazon Japan Hackathon winners Itsumo at our Seattle HQ for an intensive Product Summit. We had one of the most collaborative and energizing sessions around AI, AMC, Incrementality, Tik Tok and more. The Itsumo team provided incredible product feedback that we're working on implementing.
A few outcomes that came out of the Hackathon and ongoing collaboration:
• From 10 days to 2 days using AMC capabilities
• Nearly 2x attributed sales while keeping ad spend flat
• “Best platform we evaluated” feedback after touring major US SaaS companies
• Teams consistently finding ways to do more with less through automation and AI
Huge appreciation to our Japan-Pacvue leader Nate Shurilla who came up with the vision and always embodies a founder's mindset, our product + eng teams working day & night on innovation Sunava Dutta, and our partners who continue to push us forward and co-build with us.