Most accounts aren’t under-optimized. They’re over-mixed. One campaign trying to
By Elizabeth Greene · May 17, 2026 · Curated by George's Blog
Most accounts aren’t under-optimized.
They’re over-mixed.
One campaign trying to:
• rank keywords
• scale revenue
• defend branded traffic
• discover search terms
• lower ACoS
• fix world hunger
And then brands wonder why:
Spend ↑
Sales ↔
ACoS 📈
Separate campaigns by goal.
Because “optimize everything” is not a strategy.
It’s a cry for help.