๐Ÿš€ ๐—š๐—ฟ๐—ผ๐˜„๐˜๐—ต ๐— ๐—ผ๐˜ƒ๐—ฒ๐˜€ ๐—ข๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ฒ๐—ฎ๐˜€ ๐—™๐—ฎ๐˜€๐˜ For many brands, the next w

By Nick Penev ยท May 12, 2026 ยท Curated by George's Blog

๐Ÿš€ ๐—š๐—ฟ๐—ผ๐˜„๐˜๐—ต ๐— ๐—ผ๐˜ƒ๐—ฒ๐˜€ ๐—ข๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ฒ๐—ฎ๐˜€ ๐—™๐—ฎ๐˜€๐˜

For many brands, the next wave of growth is no longer at home โ€” itโ€™s across borders.

The winners are not just exporting products.

Theyโ€™re exporting platform models while localizing creators, merchants, pricing, and consumer behavior market by market.

๐Ÿ“ˆ TikTok Shopโ€™s international CAGR (2023โ€“2025): ~81.8% vs 23.5% domestically.

๐Ÿ“ˆ Shopee also grew faster internationally than at home.

๐Ÿ“‰ Appleโ€™s domestic ecommerce shrank while international sales kept growing.

Even Amazon faces the same reality: domestic scale matures. Future upside comes from geographic expansion + local fit.

๐Ÿ’ฐ The next winners will be the brands that globalize the ecommerce platforms but localize the offer!

๐ŸŽฏ ๐—›๐—ผ๐˜„ ๐˜„๐—ฒ ๐—ฐ๐—ฎ๐—ป ๐—ต๐—ฒ๐—น๐—ฝ ๐Ÿ‘‡

๐—™๐—ฅ๐—˜๐—˜ ๐—˜๐˜…๐—ฝ๐—ฎ๐—ป๐˜€๐—ถ๐—ผ๐—ป ๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—˜๐—จ ๐—•๐—น๐˜‚๐—ฒ๐—ฝ๐—ฟ๐—ถ๐—ป๐˜ ๐—ฟ๐—ฒ๐—ฝ๐—ผ๐—ฟ๐˜... ๐—ฆ๐—ฒ๐—ป๐—ฑ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—”๐—บ๐—ฎ๐˜‡๐—ผ๐—ป ๐˜€๐˜๐—ผ๐—ฟ๐—ฒ ๐—น๐—ถ๐—ป๐—ธ, ๐˜„๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ ๐—ผ๐—ฟ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—ถ๐—ฑ๐—ฒ๐—ฎ ๐˜๐—ผ ๐—ป๐—ฝ@๐—ต๐—ฒ๐—น๐—น๐—ผ๐˜๐—ฎ๐˜….๐—ฐ๐—ผ๐—บ and we'll do a marketing research to let you know if you should bother and what is the opportunity.

We'll take care of the VAT compliance and product compliance,logistics,localization and translations and much more!

What you are waiting ecom peeps ... get in touch .... start expanding to Europe today and leave your competitors in the dust. ๐Ÿ˜‰

๐Ÿ™Œ Big shoutout to my partner Artur Staล„czuk, Founder of MarketMaze, for droppinโ€™ this gem post and banner! Subscribe into his newsletter here, itโ€™s straight fire: ๐Ÿ‘‰ marketmaze.me/subscribe

View the original post on LinkedIn

More from Nick Penev