๐ฅ๐ฅ๐ฅ Amazon just made Premium A+ available to ๐ฒ๐๐ฒ๐ฟ๐ Seller Central brand
By Dbolzmann ยท May 12, 2026 ยท Curated by George's Blog
๐ฅ๐ฅ๐ฅ Amazon just made Premium A+ available to ๐ฒ๐๐ฒ๐ฟ๐ Seller Central brand owner.
And if you're still deciding whether it's worth building โ here's what the data from our own client work says.
80% of brands we work with see a lift in sales after uploading new creative.
60% see a sales increase between 20% and 1000% within the first 30 days.
That's not a Premium A+ stat specifically. That's what happens when you treat your listing creative like a conversion tool instead of a design project.
Premium A+ raises the ceiling on what that creative can do.
Here's why it actually matters โ and it's not the one most people talk about.
The obvious argument is mobile. With the majority of Amazon shoppers on mobile, Premium A+ unlocks full-width modules, interactive hotspots, and video placement that Basic A+ simply doesn't have. More real estate. Better storytelling. Harder to ignore.
But the argument I care about more is this: ๐ฃ๐ฟ๐ฒ๐บ๐ถ๐๐บ ๐+ ๐ณ๐ผ๐ฟ๐ฐ๐ฒ๐ ๐๐ผ๐ ๐๐ผ ๐๐ต๐ถ๐ป๐ธ ๐ถ๐ป ๐ป๐ฎ๐ฟ๐ฟ๐ฎ๐๐ถ๐๐ฒ, ๐ป๐ผ๐ ๐ณ๐ฒ๐ฎ๐๐๐ฟ๐ฒ๐.
Basic A+ gives you boxes to fill. Premium A+ gives you a canvas. And the brands that use it well โ the ones we've seen go from break-even to profitable, from $35K to $125K in a quarter, from page 9 to page 1 โ aren't winning because of the modules. They're winning because the format made them get the story right.
Amazon telling every brand owner they now have access to this isn't just a feature update. It's a signal. Content is the lever. Creative is the strategy. And the brands that treat it that way are the ones pulling ahead.
If you have Premium A+ access and haven't built it yet โ now is the time.
Save this and send it to whoever owns your Amazon creative decisions.
Thanks to Anna Mai for the heads up on this one.
โป๏ธ Repost for the Amazon sellers in your network who just got access and don't know what to do with it yet. Follow Daniela Anavitarte Bolzmann โก for more on building Amazon creative that actually converts.