Most DTC founders have no idea that their Amazon cart abandoners convert at a hi
By Brandon Fishman · May 6, 2026 · Curated by George's Blog
Most DTC founders have no idea that their Amazon cart abandoners convert at a higher rate than their best email segment.
Brands running DSP are retargeting category browsers and past purchasers.
The highest-converting segment isn't either of those.
It's cart abandoners pulled directly from Amazon Marketing Cloud data. These are people who made a decision and stopped.
But that audience doesn't exist in the standard Amazon dashboard. You only get it through AMC.
When you run DSP against cart abandoners specifically, you're reminding them to finish what they started.
We set this up for every brand we manage at Prime Team Agency. The lift is real and measurable.
If you're spending on Amazon ads and you don't have this running, you need to.
♻️ Repost if this was helpful.
Click the link in my profile to connect with Prime Team Agency.