Hundreds of thousands of FBA sellers spent the last 19 years stress-testing this
By Liranhirschkorn · May 6, 2026 · Curated by George's Blog
Hundreds of thousands of FBA sellers spent the last 19 years stress-testing this logistics network.
That makes them the beta test for Amazon's newest enterprise product.
They turned 80 billion units of FBA shipping data into proof that the network works at scale.
This is also Amazon's pattern.
Build infrastructure for one audience, productize it for a bigger one, repeat.
Sponsored Ads were built on seller traffic before they became Amazon's $50B+ ad business.
Buy with Prime came out of fulfillment infrastructure.
Supply Chain Services comes out of FBA.
Each one is a new revenue line built on a stage that came before it.
If you've sold on Amazon, you've helped prove the playbook for whatever Amazon launches next.
That's how it works every time.