Is your PPC winning, or is the market just having a moment? Since 2017, I’ve bee
By Michael Erickson Facchin · May 5, 2026 · Curated by George's Blog
Is your PPC winning, or is the market just having a moment?
Since 2017, I’ve been obsessed with one specific question while building Ad Badger’s Amazon PPC Tool:
When performance shifts, how do we know if it was us or the market?
It’s easy to take credit when sales go up, but without context, you’re flying blind.
The Surge: Did your PPC get better, or did search volume for your category just explode?
The Slump: Did you break something in your campaign, or did the market simply contract that week?
Finally, we've got some of my favorite data inside Ad Badger's Amazon PPC tool which can help piece together that story.
One super simple process Ad Badger customers can do now:
- If they see that sales for a product have increased or decreased
- they can go and get a quick scan of search volume of all the searches for that product
- See the search volume for WEEK A vs WEEK B (or monthly)
For example: here I can see search volume decreased 34% week over week for this product. This can and should inform how I respond to shifting market trends & PPC Performance.
I can also do it for all products in my Seller Central.
Having this context changes how you respond to data. Instead of panic-optimizing, you can lean into the trends.