Brands wonder why their affiliate videos are not converting. But they're getting

By Brandon Fishman · May 5, 2026 · Curated by George's Blog

Brands wonder why their affiliate videos are not converting. But they're getting in their own way.

The number one bottleneck for brands working with creators is control.

Sending generic scripts that require multiple rounds of approvals before a single shot gets filmed, and then expecting an audience to actually watch it, doesn't work.

These creators built their following by being themselves.

Their audience trusts them because of how they talk, what they say, and what they choose not to say.

Generic doesn't win that audience's trust.

If you want to see better results from your creative campaigns, give creators your product and key benefit, and then get out of the way.

That's when you get a better return. You get higher quality content, better conversion, and less friction.

♻️ Repost if this resonates.

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