I don't know if I'm allowed to say this. But chasing high-volume keywords is one
By Elizabeth Greene · May 5, 2026 · Curated by George's Blog
I don't know if I'm allowed to say this.
But chasing high-volume keywords is one of the most expensive habits in Amazon PPC.
Everyone wants to rank for the big terms.
I get it.
Big search volume feels like big opportunity.
But here's what that keyword actually costs:
— High CVR just to be competitive
— Spend levels most brands can't sustain
— Months of data before you know it won't work
Meanwhile, your Business Reports are sitting there.
Quietly showing you the keywords where your conversion rate is already above category average.
Those keywords don't need to be forced.
They need to be fed.
The question that changes everything isn't
"how do I rank this keyword?"
It's "which keyword is already working and what happens if I double down there?"
I've seen brands completely shift their trajectory just by answering that one question honestly.
Your SQP has the answer.
Go look.